The Georgia Retail Association is the advocate for Georgia's retailers at the state legislative and regulatory levels, and with Congress and federal agencies when necessary, and supports retailers through its education and communications functions.

• To have a continuing presence at the State Capitol during the legislative session and in the interim, as necessary.
• To operate a political action committee to support candidates whose views and/or positions make them important to GRA.
• To develop relationships with members of the Georgia General Assembly and key state agency personnel by participating in various events, by making personal visits and by sponsoring an annual legislative conference that encourages interaction between GRA members and key government officials.
• To motivate GRA member retailers to participate in the activities listed above and to communicate with legislators and agency personnel on specific issues.
• To cooperate when possible with other organizations in coalitions to accomplish common legislative and regulatory objectives.

• To assist individual members with specific legislative or regulatory needs recognizing that what impacts one retail business is likely to impact many others.

• To communicate with GRA members through newsletters, bulletins and other available means to provide information important to the conduct of their businesses and to seek their assistance when necessary to help GRA achieve its government affairs objectives.

• To continually solicit the participation of non-member retailers in support of the objectives outlined above and to provide certain discounted business services as membership incentives.