Consumers expected to spend more than ever before this year, averaging $152 per person; Food, clothing, candy, flowers and decorations lead the way in popularity
ATLANTA, GA – The Georgia Retail Association (GRA), the state’s premier trade association representing retailers for over 50 years, says Georgia families will increase their Easter spending to record levels this year, with the per person average expected to top $152, up four percent from 2016. The total expected to be spent nationally is $18.4 billion, up six percent from last year’s record of $17.3 billion and the highest in survey history.
“With Easter falling almost an entire month later than last year, that means warmer weather and more people in the mood to spend money to celebrate,” said GRA President/CEO R. Scott Shalley. “This is great news for Peach State retailers, and with more consumers spending more money, we expect stores to be busy in the days leading up to Easter.”
According to the survey, which was conducted by GRA’s national partners at the National Retail Federation, consumers will spend $5.8 billion on food (purchased by 87 percent of shoppers), $3.3 billion on clothing (50 percent), $2.9 billion on gifts (61 percent), $2.6 billion on candy (89 percent), $1.2 billion on flowers (39 percent), $1.1 billion on decorations (43 percent) and $788 million on greeting cards (48 percent).
The 50 percent of consumers planning to buy clothing is up from 45 percent last year and is the highest level in a decade while the $3.3 billion expected to be spent is up 9 percent from last year.
With shopping lists in hand, 58 percent of consumers will head to discount stores, 46 percent will go to department stores and 26 percent will shop at local small businesses. In addition, 27 percent will shop online, up from 21 percent last year. Among smartphone owners, 28 percent will research products on their devices while 18 percent will use their phones to make a purchase, while another 9 percent will use apps to do their research or purchase products.
Consumers plan to celebrate Easter in several different ways: 61 percent will visit family and friends, 57 percent will cook a holiday meal, 52 percent will go to church and 17 percent will go to a restaurant. Children will have plenty to look forward to after the Easter Bunny arrives: 35 percent of consumers will have an Easter egg hunt and 16 percent will open gifts. In addition, some consumers will celebrate with more leisurely activities: 43 percent will watch TV, 10 percent will shop online and 9 percent will head to the movies or shop in a store.
ABOUT THE GEORGIA RETAIL ASSOCATION
Since 1961, the Georgia Retail Association has been working on behalf of the retail community to unite and pursue the common goal of creating the best environment for retailing in Georgia. Retail supports 1 out of 4 jobs in the state and is directly and indirectly responsible for 78% of Georgia's gross domestic product. The Georgia Retail Association is a division of the Florida Retail Federation.