For Immediate Release: March 26, 2018
Consumers expected to spend $18.2 billion nationally, down slightly from last year, but second-highest all-time; Food, clothing, candy, flowers and decorations lead the way in popularity
ATLANTA, GA – The Georgia Retailers (GR), the state’s premier trade association representing retailers for over 50 years, says Georgians will increase their Easter spending to near record levels this year, with the per person average expected to top $150, down slightly from last year’s record total of $152. The total expected to be spent nationally is $18.2 billion, second highest in survey history and down from last year’s record of $18.4 billion.
“Even though spending will be down slightly, it’s still near a record high which is great news for Peach State retailers who focus on stocking their shelves for the Easter holiday,” said GR President/CEO R. Scott Shalley. “Easter is a great time for people to spend with family, which means consumers will be looking for deals on purchasing food, decorations and holding Easter egg hunts to celebrate.”
According to the survey, which was conducted by GR’s national partners at the National Retail Federation, consumers will spend $5.7 billion on food (purchased by 87 percent of shoppers), $3.2 billion on clothing (48 percent), $2.9 billion on gifts (61 percent), $2.6 billion on candy (89 percent), $1.3 billion on flowers (39 percent), $1.1 billion on decorations (42 percent) and $780 million on greeting cards (46 percent).
In preparation for the Easter holiday, 59 percent of consumers will shop at discount stores, 46 percent will visit department stores, 28 percent will make purchases online, 25 percent will go to a specialty store and 25 percent will go to a small business or local store. Among smartphone users, 30 percent will research products or compare prices on their devices while 19 percent will use their phones to make a purchase.
Consumers intend to celebrate Easter in several ways: 60 percent will visit family and friends, 58 percent will cook a holiday meal, 51 percent will go to church and 17 percent will go to a restaurant. The Easter Bunny is expected to have a busy holiday season: 35 percent of consumers will participate in an Easter egg hunt and 16 percent will open gifts. In addition to traditional holiday events, some consumers will pursue more leisurely activities: 45 percent will watch TV, 11 percent will shop online, 9 percent will shop in a store and 8 percent will go to a movie.
ABOUT THE GEORGIA RETAIL ASSOCATION
Since 1961, the Georgia Retail Association has been working on behalf of the retail community to unite and pursue the common goal of creating the best environment for retailing in Georgia. Retail supports 1 out of 4 jobs in the state and is directly and indirectly responsible for 78% of Georgia's gross domestic product. The Georgia Retail Association is a division of the Florida Retail Federation.
ABOUT THE NATIONAL RETAIL FEDERATION
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private-sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.