Media

For Immediate Release: May 7, 2018
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

Second highest spending amount ever expected this year as families splurge on moms with jewelry, meals, flowers and clothing the most popular options

ATLANTA, GA – The Georgia Retailers (GR), the state’s premier trade association representing retailers for over 50 years, says Florida mothers will be showered with gifts from their family members this year, as spending for Mother’s Day is expected to reach $180 per person. This is down slightly from last year’s record high of $186 per person. Total spending nationwide is expected to surpass $23.1 billion, once again the second highest in survey history with more than 86 percent of Americans celebrating.

“Mothers play such a vital role in our society, and it’s wonderful to see that they’ll be receiving plenty of gifts this year as people feel more and more comfortable with their own finances,” said GR President & CEO R. Scott Shalley. “A healthy economy with more residents employed should lead to increased spending and a great opportunity for retailers to take advantage of this by showcasing sales and discounts on the more popular items.”

According to GR’s partners at the National Retail Federation’s recent survey, consumers plan to spend $4.6 billion on jewelry (purchased by 34 percent of shoppers), $4.4 billion on special outings such as dinner or brunch (55 percent) and $2.6 billion on flowers (69 percent). In addition, $2.5 billion will be spent on gift cards (45 percent), $2.1 billion on clothing (36 percent), $2.1 billion on consumer electronics (14 percent) and $1.8 billion on personal services such as a spa day (24 percent). Another $956 million will be spent on housewares or gardening tools (19 percent), $813 million on greeting cards (77 percent) and $494 million on books or music (19 percent).

The survey found 29 percent want to receive a “gift of experience” such as a spa day, tickets to a concert or gym membership while 26 percent plan to give such a gift. Gifts of experience are given most often — 45 percent of those surveyed — by 18 to 34-year olds.

Individuals ages 35-44 will be the biggest spenders this year at an average $224. However, those between 18-24 will most likely use smartphones to research their purchases and compare prices at 62 percent.

When searching for gifts, 35 percent of consumers will head to department stores and 31 percent will shop online, while 29 percent plan to shop at specialty stores such as florists, jewelers or electronics stores. Meanwhile, 23 percent plan to shop at a local small business, 22 percent at discount stores and 10 percent at specialty clothing stores.

ABOUT THE GEORGIA RETAIL ASSOCATION
Since 1961, the Georgia Retail Association has been working on behalf of the retail community to unite and pursue the common goal of creating the best environment for retailing in Georgia. Retail supports 1 out of 4 jobs in the state and is directly and indirectly responsible for 78% of Georgia's gross domestic product. The Georgia Retail Association is a division of the Florida Retail Federation.

ABOUT THE NATIONAL RETAIL FEDERATION
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private-sector employer, supporting one in four U.S. jobs — 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

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Published in Media

For Immediate Release: May 10, 2017
CONTACT: James Miller, This email address is being protected from spambots. You need JavaScript enabled to view it., (850)701-3015

ATLANTA, GA – The Georgia Retail Association (GRA), the voice of Georgia retailing for more than 50 years, is expecting record breaking spending for moms in 2017. Mother’s Day shoppers will shower their mothers by spending an average of $186.39—up significantly from last year’s $172.22 average. Total spending on this year’s holiday is expected to reach $23.6 billion.

“We are extremely encouraged by the record high projections for Mother’s Day shopping this year. The retail industry continues to be reassured by a strengthening economy and, as this survey shows, increasing consumer confidence,” stated R. Scott Shalley, CEO and President of the Georgia Retail Association. “Our retailers continue to rise to meet the demands of their consumers and that will be no different this year as they prepare for this exciting and busy shopping holiday.”

According to GRA's partners at the National Retail Federation’s annual survey, conducted by Prosper Insights and Analytics, this year's per person spending is the highest in the survey’s 14-year history. Consumers plan on spending $5 billion on jewelry, $4.2 billion on special outings such as dinner or brunch, $2.6 billion on flowers, $2.5 billion on gift cards, $2.1 billion on clothing, $2 billion on consumer electronics, and $1.9 billion on personal services. The most significant increases from last year are in jewelry spending, which is up 19%, and personal services which are up 15%.

The survey also found a difference in shopping habits based on the age of both the consumer as well as the recipient. For example, “gifts of experience,” such as tickets to a concert continue to be on the rise with 28% desiring such gifts and nearly half of the consumers surveyed under age 35 plan on giving such a gift. According to the survey, 35% of consumers will head to department stores, and 31% will shop at specialty stores such as florists, jewelers, or electronic stores, while 24% will shop at a small local business. As for online shopping, the survey found that 30% of consumers are expected to shop online, which is up from 27% last year.

The survey asked 7,406 consumers about their Mother’s Day plans and was conducted April 4-11. It has a margin of error of plus or minus 1.2 percentage points.

ABOUT THE GEORGIA RETAIL ASSOCIATION
Since 1961, the Georgia Retail Association has been working on behalf of the retail community to unite and pursue the common goal of creating the best environment for retailing in Georgia. Retail supports 1 out of 4 jobs in the state and is directly and indirectly responsible for 78% of Georgia's gross domestic product. The Georgia Retail Association is a division of the Florida Retail Federation.

ABOUT THE NATIONAL RETAIL FEDERATION
NRF is the world’s largest retail trade association representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants, and Internet retailers from the United Sates and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs—42 million working Americans. Contributing $2.6 trillion to annual GDP, retails is a daily barometer for the nation’s economy.

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Published in Media

Contact Us

+1 (706) 202-9308
Thomas Beusse
Georgia Retail Association
1750 Powder Springs Rd, Ste 190
PMB 275
Marietta, GA 30064
thomas@georgiaretail.org